>> Shoppers use the web to  compare  local  prices  before  leaving home to buy.   >> Consumers now search the web for  businesses instead of looking through the phone book.   >> Web searches generate more in-store sales every day.     >> The fastest way to increase sales is being found in local web searches.   >> Local web searches traffic to businesses than the phone book.   >> Prospects are trying to find your business on the web right now.